The youthful and creative bunch are well-known as efficient producers of hip-hop music: lots of it at a low cost. Young Money's founder, star artist Lil Wayne is ubiquitous in the mixtape industry, known for arguably the largest volume of published rap available in digital (or physical) form. Considering that YouTube can make you a rapper, that's a most impressive credential. Perhaps even more impressive is Wayne's contribution to the American English lexicon: bling-bling. It is heavily debated that while Wayne did not invent the word or the definition, he did help push its usage into the mainstram following his performance on the hook of B.G.'s 1999 single of the same name.
Not to be outdone, the Young Money crew continues to seek profits in other industries as well, namely cigars and debit cards (this link is not an application form for the card). Random? Perhaps, but not if you associate with Young Money's target demographic or familiarize yourself with their lofty lyrics. There's a market for any and everything perhaps (see 3/24/09 posting) The somewhat offbeat investments could shape up to be well-informed steps towards transforming Young Money into Mature Wealth.
The Young Money prepaid debit card only allows the user to spend - at most - what is in their account. So no "ballin' outta control" if you don't got it. A debit card, versus a credit card, urges more fundamental and practical money management; espeically for young hip hop fans. The Delasol Group credits artists that sing with the bling and support responsible economic growth in marginalized communities and beyond.
Another company that cater to fostering sound market transations with communities of color in (neighbor)'hood near you is Russell Simmons' Rush Card. Savvy ECONtrepreneurs would be wise to read the small print (it's your right!) and compare card fees. The chart below was obtained from Rush's site:
And for good measure:
Careful Spending.
DLS
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