12.01.2010

Liquid Assets

Liv-ex is a UK-based company that brokers investments in wine.



Yes, wine. That most liquid of assets for oenophiles worldwide. Indeed, Delasol Group Founder Suneye Holmes has in recent years partnered with longtime friend Erica E. to promote informed wine tasting and choosing, at an economical rate, of course.

Liv-ex is an index of 100 wines that are very old and very delicious. Most of them hail from France - Bordeaux, primarily - but also from other countries as well. Wine is a "vice indicator," that is, a guiltly obsession that usually fares well whether the economy is making a lot or a little money for households and businesses. As of November 30th, wine as an investment is doing remarkably well compared to last month and the last year:


Presumably, "vice indexing" can help investors win at the expense of the weakness' of households. During economic downturns - such as the 18-month 'Great Recession' just survived - vice assets such as alcohol, tobacco and wine tend to increase sharply. Even moreso than during the peaks & recoveries.

Investing is as quantitative as decision as it is qualitative. That is, earning profits is as important as putting your money where your mouth (beliefs) is. At the pursuit of profit, entire civilations have been obliterated and cultures lost forever. When your economic decisions reflect the values and principles you want your future children to know, the return is far greater than gold.

While DLS has no holdings in wine, we are partial to grapes from Israel, South Africa, California and Argentina.

Happy Investing,

delasol

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